Book Title

Illustrated by Ingela P Arrhenius

 

A is for Aardvark, asleep in her bed.
B is for Bear, who is baking some bread.

This spectacular lift-the-flap book is also a panoramic play scene and a wonderful wall-chart to decorate your room! Lift the flaps, read the funny rhyming text, learn the letters of the alphabet and, then, when you're finished, flip the book over and have fun with the play scene on the reverse.

"Eye-grabbing design gives this house-shaped board
book some irresistible shelf appeal …
A clever concept, beautifully executed"

BOOKTRUST

"Alphabet Street is a fabulously fun and unique publication …
Modern, digital illustrations in a retro style and colour palette
set the scene and suit the charming text wonderfully."

Amie Sabadin, KIDS BOOK REVIEW

Read these and other reviews

UK Flag

UK Hardcover • ISBN-10: 1788002164 • ISBN-13: 978-1788002165

 

 

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Spread 2

CLICK ON THE IMAGE ABOVE TO OPEN THE FLAPS

Spread 1
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Alphabet Street had a long journey to publication – I came up with the idea in 1999 and my agent Caroline Walsh and I pitched it to UK publishers for almost two decades before it was accepted. The reason most publishers gave for turning the book down was that, “alphabet books can’t be translated” – so they’d be unable to split the book’s high production costs with foreign co-publishers.

Nevertheless, I felt that the book was sufficiently appealing and original to justify dusting it off and re-submitting it to publishers every few years. And this perseverance paid off when the book was finally accepted by Nosy Crow.


Early concept drawings sent to publishers, showing how the book could be opened out into a wall-chart or play scene.

Ironically – after years of being rejected as untranslatable – the book is also being published in eight different foreign language editions (see below). A key part of the book’s appeal to the overseas market is the beautiful artwork of Swedish illustrator Ingela P Arrhenius whose bright, cheerful style is very popular with European readers. And Nosy Crow cleverly avoided the “alphabet books can’t be translated” issue by pitching the book to foreign co-publishers in a non-alphabetic, non-rhyming version with the alternative title “Busy Busy Street”.



A section of Ingela's park panorama from the reverse side of the book.

Which just goes to show that, “if at first you don’t succeed” in finding a publisher, it can be worth persevering, and that, if an alphabet book has sufficient appeal and originality beyond the alphabet element, it CAN be translated!

 

Illustrations © 2018 Ingela P Arrhenius. Reproduced by permission of Nosy Crow.
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Reviews

"Eye-grabbing design gives this house-shaped board book some irresistible shelf appeal and it’d make an impressive gift (if a little challenging to wrap!) for the same reasons … A clever concept, beautifully executed by Nosy Crow books; a single package that is a book, a fold-out play-scene and a beautiful frieze."

BOOKTRUST

"Alphabet Street is a fabulously fun and unique publication. A sturdy, house shaped lift-the-flap concertina book with rhyming text and super cute animal characters. It folds out into a large free standing street of shops with an outdoor park scene on the reverse.… Rhyming along the way, the text is fun and charming with each flap dedicated to the next letter in the alphabet and describing the scene inside … Modern, digital illustrations in a retro style and colour palette set the scene and suit the charming text wonderfully. There are many details to explore on each page which will have young ones returning time and time again. … This book is perfect for kids who like something tactile and unique. It can be read like any other lift-the-flap book or folded out to be used as a prompt for role and floor play. I can imagine toy cars and small animals roaming and zooming around the street and recreational scenes."

Amie Sabadin, KIDS BOOK REVIEW

"The perfect Christmas gift for parents looking for a three-in-one gift for their little pre-schoolers … Children will get hours of fun out of this sturdy, creative, house-shaped book … With Emmett’s clever, rhyming text and Arrhenius’ bold, graphic artwork, this is a brilliant multi-purpose book with a secret store of learning, education and all-round entertainment!" 

Pam Norfolk, LANCASHIRE POST

"It’s the alluring design that immediately attracts young children to this concertina alphabet book though I don’t imagine any wanting to let go once they start exploring inside. It’s terrific fun, folding out to make an entire street of shops – thirteen in all – each with an apartment above; and all are populated with animal characters either shopping or doing something of a homely nature. … Jonathan Emmett’s cleverly constructed, fun alliterative rhyming text, together with Ingela P Arrhenius’ bold, bright, retro style illustrations make for a splendidly interactive book and even more clever, on the back is a complete fold-out park scene which can be used as a backdrop for small world play. So too can Alphabet Street itself which could perhaps be used in conjunction with a play mat. The learning possibilities, in addition to the obvious alphabet element, are enormous."

Jill Bennett, RED READING HUB

"It really makes learning the alphabet a fun and interactive experience … There is so much potential for learning in this book and not only for younger children who are learning the alphabet and developing their vocabulary. Alphabet Street would also be a great book to use to help older children identify nouns and adverbs, maybe they could write their own alphabet rhymes for a class book.”

Catherine Friess, STORY SNUG

"Alphabet Street is a book that makes me smile each time I see it … jolly and super fun …
I am very tempted to have this book on constant display"

MAMMA FILZ

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Translation

PLEASE NOTE: THE TRANSLATED EDITIONS BELOW ARE NOT ALPHABET BOOKS!

Language
Title
Translator
Publisher
Hardcover ISBN
Catalan
El carrer Major
Anna Puente
Estrella Polar
9788491375395
Dutch
De winkelstraat
 
Gottmer
9789025769727
French
Bienvenue à Jolieville
 
Marcel & Joachim
9791092304589
German
Mein kleine Stadt
 
Coppenrath
9783649630128
Italian
Su e giù per la città
Marinella Barigazzi
Ape
9788893093668
Luxembourgish
Enf Strooss, déi lieft!
Luc Marteling
Kremart
9789995939939
Portuguese
Uma rua muito movimentada
 
Edicare
9789896796426
Spanish (Castilian)
La calle Mayor
Mariona Barrera
Editorial Planeta
9788408187134